Much of human sexual attractiveness is influenced by physical attractiveness and as advertisers know, sex sells. They know this because study after study show that people who are considered attractive are considered to be more intelligent, more socially advanced, more sexually desirable, and generally in harmony with nature. These attributes lead to feelings of attraction, emotional empathy.
The advertisers hope that those feelings of attraction, emotional empathy, and even admiration will be transferred from the model or product spokesperson to their product.
Whether or not these perceptions are true is relevant, because marketing is all about perception.
How far will advertisers go to present the perfect man or woman in their advertisements.
Have a look at this interesting video of some famous people and models for the answer.
The question is are they setting the standards too high?
